Our Company

Sierra Golf Management

About Sierra Golf Management

A traditional game, a revolutionary company

From our beginning in 1994, our company philosophy has always been, “hands on.” SGM certainly is not as large as some of our competitors, and you won’t find us listed on the NASDAQ, but what we do promise is that we will deliver to your facility a work ethic that is unsurpassed. What can a prospective client expect if they hire SGM as their operator? Hands-on quality, hands-on honesty, and a company that CARES about your product, and CARES about your future. We are extremely proud of our reputation and growth in the golf industry. Unlike other regional or national golf management companies, SGM promises that you will ALWAYS be able to work with, and communicate with our Senior Management team. Direct communication is the key to our success. This is why our growth has become a continuum over the years, because of our common sense approach to problem solving.

Sierra Golf Management clients benefit from our long history of golf course management experience. We have been successfully operating California golf facilities since the early 1990’s and are currently one of the largest regional operators of golf courses in Central California. We currently lease, manage, maintain and/or own nineteen (19) California golf properties and are the only golf management firm located in Central California. We understand an owner’s needs because we are also a golf course owner, which means we know what courses want and demand. This depth of understanding will enable Sierra Golf Management to provide your facility with the premier golf course management service it deserves.

The business of golf is ever changing. Without change, support, and creativity, many golf courses will have a very difficult time surviving in today’s new golf economy. Let us show you how to change, how to improve, how to grow more rounds, how to improve your playing conditions, and how to improve the bottom line. At Sierra Golf Management we are changing golf, one course at a time.

Our Mission

Improvement is our overall daily task here at Sierra Golf Management. We strive to improve the quality of our customer’s day and experience. Our customer has chosen to not only play our course, but to give us five hours of their day. We want to make this time an experience for our customers and one that they enjoy with upmost pleasure. We will be sure to show our customer they are appreciated not only by our outward gratitude, but by improving something…somewhere, at all times. It may not always be noticed, but is always constant.

BOTTOM LINE: SGM will improve the quality and service of your golf facility, which, in turn will increase the total rounds of golf at your course. That’s the equation to more net revenue for a facility.. It’s really that simple!

Our Team

President & CEO

Jeff Christensen, Founder and CEO of Sierra Golf has been a PGA Professional since 1984. With over 30 years experience at private clubs, resorts, public and municipal facilities, Mr. Christensen brings a depth of knowledge unequaled in the industry. Mr. Christensen’s unique ability to problem solve, direct staff, compound resources and administrate complex revenue management during his tenure has made him a leader in the golf industry. Jeff and his wife of 34 years, Kim founded the company and are the sole shareholders of the corporation. Jeff was instrumental in the purchasing, building and development of Pheasant Run Golf Club in Chowchilla, CA, making him one of a select few PGA Professionals in the country that owns and manages his own golf facility. Jeff and Kim have three children, Jared, Conner and Hannahbella.

Vice President, Agronomy

All aspects of turf grass, landscape maintenance, construction , water management and the overall daily maintenance are under the supervision of Jon. With the unique distinction of being a current member of the GCSAA and a past member of the PGA of America, Jon has experience not only as a professional, but as an amateur and golf course superintendent. Jon has over 25 years of experience in the private, municipal, public and resort golf course business. Jon is an accomplished golfer, currently retains two course records in California, and has been Club Champion of several golf courses. 

Chief Operating Officer

Dan Bacci, a PGA Professional with almost 25 years experience in the golf industry directs all day to day operations at Sierra Golf Management. Dan’s experience managing golf operations is broad and ranges from small 9-hole municipal operations to 36-hole resort facilities that include large banquet and lodging facilities. His knowledge of operational procedures, revenue management, inventory control, equipment purchasing, irrigation systems and systems controls is what sets him apart from others in the industry. Dan’s experience comes from private, public, resort and municipal facilities in Central and Northern California.

Vice President of Operations

Chad Jackson joined the SGM team as our Food & Beverage Director and quickly ascended to Regional Manager and now Vice President of Operations. With 15 years experience and his uniquely tailored back ground in Country Clubs, Food & Beverage and Team Building, it enabled him to become an integral part of the SGM world. His knowledge of operational procedures, revenue management, inventory control and food & beverage is what sets him apart from others in the industry. Chad’s experience comes from private, public, resort and municipal facilities from the bay area to the central valley. Chad is currently in the PGA program working towards membership

Regional Director of Agronomy 

Jared Christensen grew up in the business. Not only does Jared oversee multiple facilities in Northern California, he oversees our building and golf course renovations projects for SGM. His diverse skills set him apart in the golf course industry. 

Raves & Reviews

“In May of 2017, Belmont Country Club found itself in crisis when the course greens were terminally damaged.  Looking for a solution, the Belmont CC, Board of Directors, met with Sierra Golf Management (SGM).  In August of 2017, SGM presented a detailed plan to the Belmont CC Board of Directors and guaranteed that the course would be reopened for play on October 10, 2017.  SGM also promised the board that the course would look better than ever. SGM DELIVERED!!!  Today, Belmont CC has the best greens in the Central Valley and the course looks better than ever.  Thank you, SGM.”

– Alfredo Cardwood, Former President 2014 – 2016
Belmont CC, Director 2013 -2018

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